Ever wonder what happens to items when you return them to a retail store?

Posted by Lauren | Posted in Secondary Market 101, The Dealio | Posted on 13-07-2010-05-2008

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You changed your mind, a piece was missing or it was the wrong size, wrong color or both – these are just a few returns 150x150 Ever wonder what happens to items when you return them to a retail store?  of the many reasons consumers return items to the store.  You’ve seen those bins behind the counter that, at times, are overflowing with returned items.  In most cases, the retailer cannot put this product back on their shelves, even if nothing is wrong with it.  So where does it go? The secondary market.

Retailers and manufacturers want to get rid of this merchandise fast because it costs them a ton of cash to store and handle it.  Some of the bigger retailers, like Best Buy, have created their own outlet web sites and stores to sell their customer returned, damaged and liquidated products.  This works for them since they have the resources to manage it.  In most cases, however, the retailer will move their returns and surplus inventory to the secondary market, and they often do so for pennies on the dollar.  Then, wholesalers like GENCO Marketplace, buy the inventory and sell it to discount retailers or other small business owners who in turn sell to consumers.

Most recently, however, GENCO Marketplace has come up with an even better solution.  It was thought, “Why can’t the wholesaler offer these products direct to the consumer?”  Instead of having to travel to Big Lots, TJMaxx, Bob’s sidewalk store or the local flea market, GENCO Marketplace created a web store to offer shoppers some of the high quality returns and excess inventory that they liquidate every day and at prices they won’t find anywhere else.  It is fitting that the web site is called NoBetterDeal.com since consumers can instantly save up to 60% of what he or she would pay for the same item at retail price.  And with categories that span electronics, gaming systems, house wares, furniture, tools, kids and baby, sporting goods and more, who wouldn’t want to rack up the savings and shop NoBetterDeal before heading out to the nearest retail store?